Which platform should you use to sell your products in Singapore in 2019?
(Shopee vs Lazada vs Carousell)
With the advancement of technology, coupled with a tech-savvy population, Singapore is recognized to be a mature market for e-commerce. Choosing an appropriate e-commerce platform to expand your reach can be extremely mindboggling due to the myriad of options available.
To give you more perspective on the current players, here are some comparisons made between Shopee, Lazada and Carousell.
*As Shopee uses a “guarantee” system, payment to the seller is withheld until the receipt of order is confirmed by the buyer.
Apart from those stated above, other factors to take into consideration are the type of goods you intend to sell as well as the demographics of your target audience.
Consumers do have different preconceived notions about the nature of goods sold by the aforementioned firms. For an example, Carousell is known for their sale of secondhand items. Consumers would therefore not expect for new ‘branded’ items to be sold on this site. On a contrary, Carousell is often the e-commerce site selected by new owners due to its usability as well as low set-up cost.
Ultimately, the choice of e-commerce platforms is dependent on a range of factors. There is no one best platform that would be suited for all business owners due to differing needs. The most ideal way to select a suitable platform would be to list down the needs of your business and select one that solves your pain points
About The Author
Lynn Chan is an avid music lover, a wanderlust-er as well as a serial potato chips eater. She once hiked a dormant volcano in Hawaii.