Best Platform for Sellers in Singapore 2019: Compare Between Lazada, Shopee & Carousell

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Which platform should you use to sell your products in Singapore in 2019?
(Shopee vs Lazada vs Carousell)

With the advancement of technology, coupled with a tech-savvy population, Singapore is recognized to be a mature market for e-commerce. Choosing an appropriate e-commerce platform to expand your reach can be extremely mindboggling due to the myriad of options available.

To give you more perspective on the current players, here are some comparisons made between Shopee, Lazada and Carousell. 

Which Platform Is the Best for SMEs in Singapore?
Shopee Lazada Carousell
Description Listing of consumer goods (mostly new) Listing of consumer goods (mostly new) Listing of consumer goods (mostly secondhand), services, jobs etc.
Type of Business Registration with ACRA required to be listed in Shopee Mall For registered businesses only Registration with ACRA not required
Registration Fee $315 (for registration with ACRA) $315 (for registration with ACRA) None
Commission 1% None (First three years) None
Payment to Seller (Frequency) ~11 days* 2 times a month Immediate (payment made directly to seller)
Buyer Base Singapore, Taiwan, Indonesia, Malaysia, Thailand Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam Singapore, Kuala Lumpur, Jakarta, Taipei, Hong Kong
Delivery Platforms Ninja Van Speedpost Economy SingPost Mostly meet-ups
Ease of Setting Up Easy Easy Easy
Online Learning Platforms Shopee University Lazada University None
Late Shipment Penalty Seller Penalty Points (The more points accumulated, the lesser privileges enjoyed) Formulation dependent on reason for late shipment None
Disclaimer *All the information is believed to be accurate; however, no claims, promises or guarantees about the accuracy, completeness or adequacy of the information are made. All information, commentary, recommendations or statements of opinion provided in this article are for general information purposes only. We do not claim to be authoritative

Apart from those stated above, other factors to take into consideration are the type of goods you intend to sell as well as the demographics of your target audience.

Consumers do have different preconceived notions about the nature of goods sold by the aforementioned firms. For an example, Carousell is known for their sale of secondhand items. Consumers would therefore not expect for new ‘branded’ items to be sold on this site. On a contrary, Carousell is often the e-commerce site selected by new owners due to its usability as well as low set-up cost.

Ultimately, the choice of e-commerce platforms is dependent on a range of factors. There is no one best platform that would be suited for all business owners due to differing needs. The most ideal way to select a suitable platform would be to list down the needs of your business and select one that solves your pain points .


About The Author


Lynn Chan is an avid music lover, a wanderlust-er as well as a serial potato chips eater. She once hiked a dormant volcano in Hawaii.

Lynn Chan