Products Comparisons

6 Start Digital Partners that help SMEs go digital: DBS, Maybank, OCBC, UOB, M1 & Singtel

Belinda Wan
April 20, 2021

Kickstart your company’s digital transformation with a Start Digital Partner of your choice. Photo credit: Pexels


SMEs make up 99% of businesses in Singapore and employ 70% of the workforce, contributing to nearly half of our Gross Domestic Product.

As vaccination programmes roll out worldwide, including Singapore, and businesses prepare to pick up the pieces in a post-pandemic world, one thing is clear: SMEs must digitalize their operations to evolve and adapt to the new normal.

The Start Digital initiative

Despite increased awareness on the importance of digitalization, many SMEs still face hurdles on their digital journeys.

The Start Digital initiative was developed by the Infocomm Development Authority of Singapore and Enterprise Singapore in January 2019, under the SMEs Go Digital Programme.

When done right, digitalization can help your company grow, and be more productive and resilient.

To get started with their digital transformation, SMEs can choose a Start Digital Pack or solution from any one of these six Start Digital Partners – DBS Bank, Maybank, OCBC Bank, United Overseas Bank, M1 and Singtel.

Criteria

You can sign up with any of these six partners as long as your company:

●       Is registered and incorporated in Singapore;

●       Is newly incorporated or new to using digital technology;

●       Has a minimum of 30% shareholding by Singapore citizens or permanent residents;

●       Has an annual sales turnover (at group level) of not more than $100 million and not more than 200 employees; and

●       Is applying for the SME Digital package for the first time and not currently using identical solutions.

SMEs that qualify can take up at least two Start Digital solutions at no cost for at least 6 months – as long as they commit to a minimum 18-month contract period.

Eligible SMEs are also entitled to only one Start Digital Pack each.

The solutions span six categories – Digital Marketing, Digital Transactions, Digital Collaboration, Accounting, HR Management System and Payroll, and Cybersecurity.

Start Digital solutions Function
Digital Marketing
  • Find out how to grow your customer base with Digital Marketing solutions.
Digital Transactions
  • Streamline Digital Transactions with new InvoiceNow and PayNow solutions.
Digital Collaboration
  • Improve teamwork through Digital Collaboration.
Accounting
  • Automate your bookkeeping with InvoiceNow and digital Accounting.
HR Management System and Payroll
  • Optimize your operations with a digital HR Management System and Payroll.
Cybersecurity
  • Protect valuable company data with Cybersecurity.

6 Start Digital Partners to choose from

1. DBS Bank

You can choose to sign up for DBS Partner Solutions across a range of categories. Each type of solution offers a choice to work with more than one partner.

Select two solutions to enjoy a free 6-month subscription. Terms and conditions apply.

Take your pick from these DBS Partner Solutions:

Accounting (Financio, Xero, Netiquette, DashBod)

HR/Payroll (Talenox, Payboy, Info-Tech Cloud HRMS, Singtel Essential HR Plan)

Digital Collaboration (Google Workspace)

Digital Marketing (Skale)

Digital Transactions (DBS Max, SourceSage, Shoptiq)

Cybersecurity (Singtel Zone Alarm Mobile Security, Singtel Broadband Protect)

Select two of your preferred DBS Start Digital Solutions here. Read the frequently asked questions here.

Or choose any of these DBS Start Digital Featured Packs:

Accounting & HR/Payroll

Pack 1: Financio (free for 18 months, S$8 from month 19) + Talenox (free S$720 Talenox credits, S$4-8/user per month)

Pack 2: Financio (free for 18 months, S$8 from month 19) + Payboy (free S$540 Payboy credits, S$2-3/user per month)

● Digital Collaboration & Marketing

Pack 3: Google Workspace (free for 12 months for 3 users with 18-month contract, S$8/user per month from month 13) + SkaleGrowthDesk (first 6 months free with 18-month contract, free S$50 ad credits and 100 digital vouchers download, S$400/year for next 12 months)

Choose your preferred Start Digital Featured Pack here. Read the terms and conditions for the Start Digital Featured Packs here and here.

Email startdigital@dbs.com for more information.

2. Maybank

There are various bundles and solutions available across different categories. Select a minimum of two services from two different solution categories to enjoy the promotions.

Choose from these bundles:

Accounting + HR/Payroll

Bundle A: Financio + BenefitX by Hearti (free 18-month subscription for both)

Accounting + Marketing

Bundle B: Financio + Skale (free 18-month subscription for both)

Accounting + Cybersecurity

Bundle C: Financio + Singtel (free 18-month and 24-month subscriptions)

HR/Payroll + Marketing

Bundle D: BenefitX by Hearti + Skale (free 18-month subscription for both)

Alternatively, choose any of these solutions:

Accounting

Financio Premium Plan (first 12 months free with 18-month contract, S$8 from month 13)

HR/Payroll

JustLoginJust Payroll (first 6 months free for 10 users with 18-month contract, S$20 per month for 10 users from month 7, additional headcount at S$3.50/month)

JustPayroll&JustLeave (first 6 months free for 5 users with 18-month contract, S$20 per month for 5 users from month 7, additional headcount at S$7/month)

BenefitX by Hearti (first 6 months free for unlimited users with 18-month contract, S$10/month for 15 users from month 7, additional headcount at S$1/month )

Digital Transactions

Shoptiq (free 6 months with 18-month contract, S$38 per month from month 7)

Digital Marketing

Skale (first 12 months free, US$149 from month 13)

● Cybersecurity

SingtelBusiness Protect Basic 2 (first 6 months free for 2 users (1 laptop/desktop and 2 mobile devices each user) with 24-month contract, S$7.24 per month from month 7)

SingtelMobile Threat Prevention (first 6 months free for 1 user with 24-month contract, S$5 per month from month 7)

Terms and conditions apply. Read the frequently asked questions here.

 Email cs@maybank.com.sg for more information.

3. OCBC Bank

Those who already have an OCBC Business Banking account can sign up for at least two digital solutions for at least 18 months to get a $500 rebate and up to 12 months’ free subscription.

Check out these bundles:

● Bundle 1: Accounting + HR

Xero (Starter Pack): Free for first 12 months, US$20 from month 13

Talenox (Suite Plan): Free for first 6 months, $$40 from month 7

Register here.

● Bundle 2: E-commerce + Collaboration

Shopify (Basic): Free for first 6 months, S$40 for months 6-18

Google Workspace (Business Starter): Free for first 12 months, S$8/user/month for months 13-18

Register here.

● Bundle 3: Procurement + Collaboration

Eezee Procurement Platform: Complimentary S$480 worth of spending credits

Google Workspace (Business Starter): Free for first 12 months, S$8/user per month for months 13-18

Register here.

● Bundle 4: Accounting + HR + Bookkeeping

OCBC Start Digital Pack (OSOME): $600 for the first year, $840 for months 13-18

 Register here.

● Bundle 5: Accounting + HR

DashBod (Start Digital Starter Pack): Free for first 12 months, S$48/month for months 13-18

Register here.

Or select any of these solutions:

Accounting & Expense Management

Xero

Quickbooks

Expensify

Business Financial Management (InvoiceNow)

● Collaboration

Google Workspace

● HR

Talenox

JustLogin

Digital Marketing & CRM

Mailchimp

Capsule

Acuity Scheduling

● E-commerce

Shopify

Cybersecurity

Singtel

Declare your eligibility here or here.

Read the terms and conditions or submit your feedback here.

Email startdigital@ocbc.com for more information.

4. United Overseas Bank

You can pick two solutions from the choices offered here. Most of them are free for at least 6 months as long as you subscribe for at least 18 months.

Here are their solutions:

● Accounting

Enterpryze Accounting (free for first 12 months with 24-month contract, S$20/user per month for 2 users from month 13)

Human Resource

HReasily (free for first 12 months with 24-month contract, $1-2/user per month from month 13)

● Digital Marketing

Skale (free for first 6 months with 18-month contract and one-time $150 ad credit, $40 per month from month 7)

● Digital Transactions

Shopmatic (free for first 12 months with 24-month contract, $240 for second year, chargeable on month 13)

EzyProcure to Payment (free for first 12 months with 24-month contract, $1,000 for second year, chargeable on month 13)

Enterpryze Invoice & Pay (free for first 12 months with 24-month contract, $10/user for second year, chargeable on month 13, minimum of 2 users)

● Cybersecurity

Singtel Business Protect Basic (free for first 6 months with 24-month contract, S$7.24 per month after first 6 months, up to 2 users)

Singtel Broadband Protect (free for first 6 months with 24-month contract, S$9.35 per month from month 7)

SingtelZoneAlarm Mobile Security (free for first 6 months with 24-month contract, $2.71 per month from month 7)

Collaboration

Google Workspace (free for first 6 months with 24-month contract, S$8-24/user per month for up to 4 users from month 7)

Sign up for the solutions here and the Start Digital Pack here.

Read the frequently asked questions or email startdigital@uobgroup.com for more information.

5. M1

Sign up for at least two M1 Start Digital Solutions for at least 18 months to get 6 months’ of free subscription on its solutions, 3 months’ worth of free fibre broadband, and $250 worth of gift cards.

Take your pick from these solutions: 

● Accounting

MadSoft Solutions (free for first 6 months of up to 24-month contract, $5-$39.90/user per month from month 7) 

 Deskera ERP (free for first 6 months for 18-month contract, S$13-27/user per month from month 7)

● HRMS + Payroll

AGHRM (free for first 6 months for 18-month contract, $26.75/month for first 5 users from month 7)

Deskera HRMS (free for first 6 months for 18-month contract, S$27-41/user per month from month 7)

 Info-Tech Cloud HRMS (free for first 6 months for 18-month contract, $5.35-42.80/user per month for up to 10 users from month 7)

● Cybersecurity

OneSecure (free for first 6 months for 18-month contract, $5.50 per month from month 7)

Digital Transactions

Spenmo (free for first 6 months for 18-month contract, S$5.35 per month from month 7)

● Digital Marketing

TalariaXSendQuick Conversa (free for first 6 months for 24-month contract, S$5.35-$42.80 per month for 1-3 users from month 7)

EZIOM SmartSite (free for first 6 months for 24-month contract, S$24.50/user per month from month 7)

EZIOM SmartMeet (free for first 6 months for 24-month contract, S$24.50/user per month from month 7)

Read the frequently asked questions, and terms and conditions here.

Sign up here or submit your feedback. Email startdigital@m1.com.sg for more information.

6. Singtel

Pick any two solutions and enjoy at least six months’ free subscription when you subscribe for at least 18 months.

Choose from these solution packs:

● Cybersecurity

Microsoft 365 Business Basic + SingtelBusiness Protect Basic

(both free for 6 months for 24-month contract, $22.15 per month from month 7)

● Cybersecurity Essentials

SingtelBusiness Protect Basic + Singtel Email Protect

(both free for 6 months for 24-month contract, $9.95 per month from month 7)

● Smart Accounting Pack

Microsoft 365 Business Basic + Financio Premium

(both free for 6-12 months for 24-month contract, $24.35 per month from month 7 and month 13 respectively)

● Smart HR Pack

Microsoft 365 Business Basic (2 users) + Essentials HR (Payslip, Leave & Claims)

(both free for 6 months for 24-month contract, $29.40 per month from month 7)

Contact them here if you have any enquiries about the above.

Or select any of these solutions:

● Accounting

Financio Premium (free for 12 months with 24-month contract, $9.95/month per UEN from month 13)

Sign up here.

● Cybersecurity

  • Singtel Broadband Protect (free for 6 months with 24-month contract, $10/month per line from month 7)
  • Singtel Business Protect Basic (free for 6 months with 24-month contract, $7.75/month for 2 licenses (each license covers 3 devices) from month 7)
  • Singtel Data Compliance and Protection Suite with Zero-day Protection (Lite version) (free for 6 months with 24-month contract, $11.99/month per user license from month 7)
  • Singtel Data Compliance and Protection Suite with Zero-day Protection (Full version) (free for 6 months with 24-month contract, $16.18/month per user license from month 7)
  • Singtel Email Protect (free for 6 months with 24-month contract, $7.75/month for 2 licenses (each license covers 3 devices) from month 7)
  • Singtel Data Compliance and Protection Suite with Zero-day Protection (Lite version) (free for 6 months with 24-month contract, $ 11.99/month per user license from month 7)
  • Singtel Data Compliance and Protection Suite with Zero-day Protection (Full version) (free for 6 months with 24-month contract, $16.18/month per user license from month 7)
  • Singtel Email Protect (free for 6 months with 24-month contract, $2.20/month for 2 licenses from month 7)
  • Singtel Mobile Threat Prevention (free for 6 months with 18-month contract, $5.35/month for 1 mobile device from month 7)
  • Singtel Zone Alarm (free for 6 months with 24-month contract, $2.90/month for 1 mobile device from month 7)

Buy any of the Singtel cybersecurity packages here.

● Digital Marketing

sendQuick SMS Marketing (free for 6 months with 24-month contract, $37.45/month for 500 outgoing SMSes from month 7)

Enquire here.

● Digital Transactions

Shoptiq (free for 6 months with 24 month contract, ShoptiqLite @ $25/month from month 7)

Enquire here.

● Human Resource Management

Essentials HR (Payslip, Leave & Claims) (free for 6 months with 24-month contract, $15/month for up to 10 employee records from month 7)

Find out more here.

Essentials Workflow (Leave & Claims) (free for 6 months with 24-month contract, $10/month for up to 10 employee records from month 7)

Find out more here.

Essentials Payslip (free for 6 months with 24-month contract, $10/month for up to 10 employee records from month 7)

Find out more here.

● Online Collaboration

Microsoft 365 Business (Recommended for growing businesses) (free for 6 months with 24-month contract, from $7.20/month per user from month 7)

Enquire here.

Google Workspace (Recommended for new businesses) (free for 6 months with 24-month contract, from $8.56/month per user from month 7)

Enquire here.

Read the terms and conditions and submit your feedback here. Email g-smedigital@singtel.com for more information.

Conclusion

While it may be tempting to go for the Start Digital Partner that offers the cheapest solutions and longest periods of free coverage, it is best to think about which two solutions your company really needs right now for your digital transition.

Start Digital Partners that afford a greater degree of customization for their solutions or Start Digital Packs might also be worth considering. Also, you can sign up for a Start Digital Pack only once, so choose wisely.

All information correct at time of publishing. However, prices and promotions stated are subject to change at the discretion of the Start Digital Partners. Please contact the respective Start Digital Partners directly if you have any queries or require any clarification.


Leading digital loan marketplace Lendingpot connects SMEs to its network of 45 lenders comprising relationship managers from banks, financial institutions, and private and peer-to-peer lenders in Singapore. It aims to help SMEs overcome the information asymmetry problem and lack of transparency prevalent in the SME financing sector by offering SMEs financing options such as business term loans, property loans, revenue-based financing, credit lines, working capital loans, bridging loans, invoice financing, and more.

About the author

Belinda loves thinking about random stuff, and collecting useless bits of facts and trivia. She often roots for the underdog, and believes the world needs more happy endings.

SMEs
accounting
HR management system and payroll
DBS
Maybank
OCBC
UOB
M1
Singtel

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